ASO Marketing Consultant

About the job

Please note, this posting is to highlight joining Right Side Up's talent collective specifically and is not representing an internal full-time role, or a current opportunity with a client. Right Side Up is a collective of premium marketing talent—with all of the marketing chops, and none of the agency fluff. We’re trusted by the most buzzed-about early-stage ventures, the fastest growing tech companies, and well-established Fortune 500 teams to do one thing better: GROWTH. Some of our clients include Stitch Fix, Sephora, Yelp, Sun Basket, Crunchbase, DoorDash and Calm, among many others. We are looking for passionate ASO experts for contract positions. There are currently openings with clients looking for consultants between 15 and 40 hours per week.

Key Responsibilities

• Conduct comprehensive keyword research and competitor analysis.
• Optimize app metadata (titles, subtitles, descriptions, keywords, and tags).
• Advise on A/B testing of icons, screenshots, and videos to improve conversion rates.
• Ensure compliance with Apple and Google app store guidelines.
• Develop and implement organic growth strategies to improve rankings and downloads.
• Collaborate with product, design, and marketing teams to align ASO with overall brand and user acquisition goals.
• Analyze user acquisition funnels and provide actionable recommendations.
• Monitor app store analytics, KPIs, and conversion metrics.
• Prepare regular reports highlighting trends, insights, and ROI.
• Continuously refine strategies based on data-driven insights and market trends.

Qualifications

• 3+ years of proven experience in App Store Optimization (ASO) with measurable results.
• Deep understanding of app store algorithms, ranking factors, and best practices.
• Experience with ASO tools (App Annie, Sensor Tower, AppTweak, Mobile Action, etc.).
• Strong analytical skills with expertise in A/B testing, keyword optimization, and conversion rate optimization.
• Excellent communication skills with the ability to present insights clearly to stakeholders.
• Familiarity with mobile app marketing, UA campaigns, and SEO principles (a plus).

Originally posted on Himalayas