Growth Associate, Mar-tech

About the role

The role focuses on managing customer success in the context of marketing technology (Martech) and delivering value through consulting services. The person is responsible for ensuring that customers achieve success with WebEngage solutions and that consulting services are aligned with delivering tangible value to clients.

Essential Functions and Responsibilities

• Manage a portfolio of accounts to drive product adoption
• Understand key business metrics for the account that can be affected meaningfully via Martech deployment and translate business problems into technically ready implementation plans.
• Interpret analytics across KPIs to drive needle-moving initiatives to deliver value to the client's business
• Articulate the common definition of success / ROI in sync with customers and setup appropriate measurement systems to transparently track the respective metrics.
• Build, frameworks and a library of playbooks / best practices for multiple industries for the consultants to leverage.
• Execute audit on accounts from a martech deployment maturity and effectiveness lens and recommend strategic and tactical interventions that deliver early wins and long-term tangible business value.

Ideal Candidate

• 1-3 years of experience in marketing/analytics/marketing technology applications
• Post Graduate in Marketing with a technical bent of mind is a strong preference.
• Strong problem-solving skills at the interplay of Technology <> Data <> Marketing
• Comfort with key martech concepts: integrations, data unification, automation, triggered communication, personalization, marketing analytics - funnels, paths, cohorts and user journeys.
• Effective and articulate communication skills

Life at WebEngage:

• We take transparency very seriously. Along with a full view of team goals, get a top-level view across the board with our monthly & quarterly town hall meetings.
• A highly inclusive work culture that promotes a relaxed, creative and productive environment.
• Practice autonomy, open communication, and growth opportunities, while maintaining a perfect work-life balance
• Go on company-sponsored offsites, once a year and blow off steam with your work buddies! (Post Pandemic)

Perks & Benefits:

• Learning is a way of life. Unlock your full potential backed with cutting-edge tools and mentorship (Macbook for Engagers !)
• Get the best in class medical insurance (with Covid Care facilities), programs for taking care of your mental health, and a Contemporary Leave Policy (beyond sick leaves)

Explore more here:

WebEngage?s=09 Think you fit the bill? Come along, let’s redefine the future of Marketing Automation! WebEngage aims to be an equal opportunity employer. We strongly believe that when people feel respected and included they can be more creative, innovative, and successful. We believe that change is the only constant and are in the process and will continue to be in process with changing times to adapt and advance diversity and inclusion. We take affirmative action to ensure equal opportunity and complete non-disclosure of all applicants without any regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, Veteran status, or any other characteristics not mentioned hereinabove which are protected under the law of the soil.

Originally posted on Himalayas