Inbound Marketing Manager

Pavago · United States · posted today ago

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About this role

Inbound Marketing Manager (B2B Pipeline & Demand Generation)

Position Type: Full-Time, Remote
Working Hours: U.S. Business Hours

About the Role

We’re hiring a content-driven Inbound Marketing Manager to build and scale a high-performing B2B inbound lead generation engine through LinkedIn content, audience engagement, and demand generation.

This is not a cold outreach or appointment-setting role.

Your primary focus will be turning content into pipeline by creating high-performing LinkedIn content, generating meaningful conversations, nurturing relationships, and moving qualified prospects into the sales funnel.

You’ll work directly with the founder, who handles closing, while you focus on building consistent inbound opportunities through content strategy, organic growth, and relationship-driven marketing.

This role is ideal for someone who understands how to generate real B2B demand from content — not just likes, impressions, or vanity engagement.

If you’ve personally generated inbound leads, booked calls, or built pipeline through LinkedIn and content marketing, this role is for you.

What You’ll Own

Content-Driven Demand Generation (Primary Focus)

Create and manage high-performing LinkedIn content including posts, hooks, carousels, and thought leadership content
• Identify content angles that attract high-intent B2B prospects
• Write content designed to generate conversations, engagement, and pipeline opportunities
• Continuously test and optimize content based on performance metrics and audience response
• Develop messaging frameworks that align with the target audience and buyer journey

Content → Conversation → Pipeline

Turn content engagement (likes, comments, profile views, inbound messages) into meaningful conversations
• Initiate natural, value-driven DMs based on audience intent and engagement behavior
• Qualify inbound conversations and move prospects into the sales pipeline
• Support inbound lead flow from awareness through booked calls

Audience Engagement & Lead Nurturing

Engage consistently with prospects through comments, direct messages, and relationship-building interactions
• Build trust and maintain ongoing conversations with potential buyers
• Nurture leads through strategic follow-ups, content sharing, and educational messaging
• Strengthen founder and brand positioning through authentic engagement

Funnel & Conversion Optimization

Build simple inbound funnels (content → engagement → conversation → call)
• Create lead magnets, nurture flows, and conversion-focused content assets when needed
• Improve conversion rates across each stage of the inbound funnel
• Identify bottlenecks in the content-to-pipeline process and optimize accordingly

Collaboration & Growth Strategy

Work closely with the founder to improve lead quality and messaging effectiveness
• Share audience insights, objections, and content learnings
• Collaborate on positioning, offer refinement, and inbound growth initiatives
• Optionally support early-stage sales conversations when needed

What Makes You a Great Fit

You understand how to turn content into qualified pipeline — not just engagement
• You have personally generated inbound leads or booked meetings through LinkedIn or organic content
• You think in systems, funnels, and conversion flows
• You balance creativity with analytical thinking
• You are proactive, self-directed, and execution-focused
• You are comfortable owning measurable business outcomes

Required Experience & Skills

2+ years of experience in content-led B2B lead generation, inbound marketing, or organic growth
• Strong experience with LinkedIn content strategy and personal brand growth
• Proven track record generating inbound leads, conversations, or pipeline from content
• Strong copywriting and messaging skills
• Understanding of B2B sales cycles and relationship-based selling
• Ability to write engaging, high-converting content consistently
• Strong communication and relationship-building skills
• Ability to work independently in a remote environment

Preferred Experience

Experience growing founder-led brands or B2B service businesses
• Familiarity with LinkedIn analytics and content performance tracking
• Experience creating lead magnets, nurture flows, or inbound funnels
• Understanding of demand generation and pipeline attribution
• Familiarity with CRM systems and lead tracking tools
• Experience supporting consulting, agency, SaaS, or professional service businesses

What a Typical Day Looks Like

An Inbound Marketing Manager’s day revolves around creating content, generating conversations, and building pipeline. You will:
• Write and publish LinkedIn content designed to attract B2B prospects
• Monitor engagement and identify high-intent audience interactions
• Start and manage inbound conversations through comments and DMs
• Nurture leads through thoughtful follow-ups and value-driven messaging
• Analyze content performance and optimize messaging strategies
• Build or improve simple inbound funnels and lead generation systems
• Collaborate with the founder on positioning and pipeline quality

In short: you are responsible for turning organic content and audience engagement into qualified inbound pipeline opportunities.

Key Metrics for Success (KPIs)

Number of inbound conversations generated
• Qualified leads and booked calls from content
• Content engagement quality (not just vanity metrics)
• Pipeline contribution from inbound marketing efforts
• Conversion rates across the inbound funnel
• Audience growth and relationship engagement quality