Marketing & Lead Generation Virtual Assistant

Assist World · Colombia, South Africa · $700 – $800 · posted today ago

marketing sales hr remote jobs in south africa

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About this role

Company Overview

The company provides voice and communication coaching and training for individuals and organizations, working with both business (B2B) and individual (B2C) clients. The company has recently gone through a rebrand and is now focused on building its digital presence and generating new business as it enters this next phase of growth.

Role Overview

The company is looking for a Marketing & Lead Generation Virtual Assistant to drive new leads through paid advertising and support brand-building efforts following the company's recent rebrand. The primary focus is running and optimizing Google Ads and Facebook Ads campaigns across both B2B and B2C audiences, with a secondary focus on strengthening the company's online presence and local visibility.

Key Responsibilities

Plan, set up, and manage paid lead generation campaigns on both Google Ads and Facebook Ads for B2B and B2C audiences
Monitor and optimize campaign performance to improve lead quality and volume
Support brand-building efforts and help grow Culture Strategy's online presence, including its Google My Business local listing
Review the company website (culturestrategy.io) and provide feedback and recommendations for improvement
Assist with maintaining and growing presence across LinkedIn, Facebook, Google My Business, and Instagram
Support lead tracking and follow-up using the company's CRM